Content Creation
I played a pivotal role in enhancing our social media presence, transforming engagement through strategic and high-performing content. The Instagram Reels I created from scratch consistently outperformed expectations, driving cost-per-link rates below industry benchmarks. One of these reels even set a new standard for engagement, aligning with industry best practices.
Service
Reel | Post | Campaign
Skills
Adobe Creative Suite | Capcut | Instagram | Facebook Business Suite | Manychat
Client
Big Box Store AU
Visual Strategy & Execution
After conducting a thorough audit of the existing visuals, I developed a fresh, competitive, and informative visual direction for Big Box Store. This strategic shift not only strengthened brand identity but also improved audience engagement and content performance.
Campaign Development
Beyond content creation, I took the initiative to propose Black Friday campaign ideas, crafting compelling visuals and reels to bring them to life. My proactive approach ensured a cohesive and impactful campaign that resonated with our target audience.
Creative Content Production:
After understanding each product’s unique features, I developed detailed storyboards, carefully planned shooting angles, and selected music to highlight the most exciting and engaging aspects. My approach ensured that every reel was not only visually compelling but also strategically designed to capture customer attention and drive engagement.
