MCG Hair Products
MCG Hair Product, founded in Taiwan in 2016, quickly established itself as a trusted brand for salons and hair professionals. Within just a year, it expanded into the Hong Kong market, gaining strong industry recognition.
Service
Branding & Identity, Illustration, Print, Social Media, Product Photography, Popup Store & Marketing Materials
Client
MCG Hair Products
I played a key role in shaping the brand’s identity by developing its branding colours and designing an illustrated user guide for the MCG Hair Colour Shampoo and Hair Mask series. These materials provided clear and visually appealing instructions, enhancing user experience and reinforcing brand consistency.
User Guide for the MCG Hair Colour Shampoo
User Guide for the MCG Hair Mask Series
Product Photography
To support future marketing efforts, I conducted product photography for use across social media, catalogues, and promotional materials.
Brochure
I collaborated with the sales manager to develop a product catalogue tailored to hairdressers' perspectives, making it both trustworthy and informative. This approach helped MCG strengthen its credibility within the salon industry.
Shopping Bag | Packaging Design
Additionally, I designed the packaging for a travel-size hair mask, ensuring it was both functional and visually aligned with the brand’s premium aesthetic.
Lunar New Year Campaign
For the Lunar New Year campaign, I incorporated traditional red tones and Spring Festival couplets, celebrating cultural significance while reinforcing the festive spirit. Since it was the Year of the Pig, I illustrated a lucky pig mascot as a central campaign element, creating a warm and memorable connection with customers.
Digital Marketing Materials
I also designed a digital catalogue for a fashion collection, styled to reflect a cute and feminine aesthetic.
Social Media Content
I created a series of animated and illustrated social media assets, adding a dynamic and festive touch to the brand’s online presence for the Christmas campaign.
Popup Store
One of my most impactful projects was designing MCG’s first pop-up store in Taipei’s most popular department store. My work contributed to a 10% sales increase, marking a significant milestone for the brand. The pre-launch photo features the business owner, capturing the excitement before the grand opening.
